Tour operators should pay closer attention to their social media use

Written on: 20th of June 2019 Over the past couple of years, tour operators have shown that they did not see the advantages of social media in the industry. However, we think that social media is important especially for tour operators, since it is a declining industry. Tour operators should use this trend which has …

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The use of data management can strengthen the customer relationship in the airline industry.

Nowadays it is almost impossible to visit a website without dealing with so called ‘cookies’. They help you, as a customer, by storing your log-in information so you will not have to remember it by heart. But they help the company whose website you are browsing even more. Think of an airline’s website you have browsed recently. By means of data management, they are able …

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Data mining is crucial for tour operators to make their business as beneficial as possible.

13th of June 2019 Data mining is a process which is used by companies to turn raw data into meaningful information. Anomalies, patterns and correlations are looked for within the data set to be able to predict outcomes. The four steps that data mining goes through are data collection, data cleaning, data analysis and data …

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Knowing your customer: the way to bring a smile to your traveler’s face!

12-06-2019 Collecting data and gaining insight into their travellers is essential for the airline industry to find the gold. Knowing when someone will travel, for how long, and to what destination can help the personalisation of the airline and helps to adjust their strategy towards the right audience. For example, when sending a traveler an …

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Retaining customers and their loyalty is most important to increase sales in the tour operator industry.

7th of June 2019 Retaining customers and their loyalty is most important to increase sales in the tour operator industry. Both will help boost business profits but also, losing previous customers in the first place would first of all be too expensive and second of all, too time-consuming. The second part is especially bad in …

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The increase of Customer Growth by the personalisation of Wellness Tourism

According to the Wellness Tourism Association (WTA), one of the top wellness travel trends for 2019 is the rapid growth of newcomers to the wellness industry. ‘Over 60% of the WTA Survey respondents indicated that they had never taken a Wellness Vacation as they themselves described, but hoped to do so in the near future …

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