Tour operators should pay closer attention to their social media use

Written on: 20th of June 2019 Over the past couple of years, tour operators have shown that they did not see the advantages of social media in the industry. However, we think that social media is important especially for tour operators, since it is a declining industry. Tour operators should use this trend which has …

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Retaining customers and their loyalty is most important to increase sales in the tour operator industry.

7th of June 2019 Retaining customers and their loyalty is most important to increase sales in the tour operator industry. Both will help boost business profits but also, losing previous customers in the first place would first of all be too expensive and second of all, too time-consuming. The second part is especially bad in …

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Enticing Hostel Customers through Social Media

In my previous blog, 'How to understand hostel customers by analyzing their Social Media behaviour', I mentioned that there are several ways in which a hostel owner can take advantage of the correlation between Social Media-users and their target group. However, I only discussed the understanding of their customers. In this blog, the focus will …

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How to understand hostel customers by analysing their social media behaviour

Anyone who has ever stayed in a hostel will tell you that most of the guests were quite young. This will be correct because most travelers staying at hostels are between 18 to 30 years old (AllTheRooms, 2017). Simultaneously, this is a demographic which is very active on social media. For example, 88% of this …

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The Importance of Electronic Word of Mouth in the Hostel Industry

Electronic word of mouth, hereafter referred to as E-WOM, has become more and more important in a lot of industries, due to advancing digital capabilities (Moran, Muzellec, & Nolan, 2014). This also applies to the hospitality industry, you can take any platform offering accommodation and you will find a review-section. Examples are Booking.com, Airbnb and …

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Communities; come together!

Mobile technology and the whole social web made a huge development. From web 1.0 with interactive brochures until now, when the world is analysing about how web 4.0 will look like. The social web has started as a read-only medium and nowadays it is “the centre of all kinds of activities that people want to …

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