Tour operators should pay closer attention to their social media use

Written on: 20th of June 2019 Over the past couple of years, tour operators have shown that they did not see the advantages of social media in the industry. However, we think that social media is important especially for tour operators, since it is a declining industry. Tour operators should use this trend which has …

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Retaining customers and their loyalty is most important to increase sales in the tour operator industry.

7th of June 2019 Retaining customers and their loyalty is most important to increase sales in the tour operator industry. Both will help boost business profits but also, losing previous customers in the first place would first of all be too expensive and second of all, too time-consuming. The second part is especially bad in …

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How can your Hostel benefit from CEM?

What can make your hostel stand out from the rest in the area? Some may have an advantage due to their location, history or appearance of the building, but what if your hostel has none of the above? Customer engagement management (CEM) goes beyond the physical characteristics and plays a central and crucial role in …

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Enticing Hostel Customers through Social Media

In my previous blog, 'How to understand hostel customers by analyzing their Social Media behaviour', I mentioned that there are several ways in which a hostel owner can take advantage of the correlation between Social Media-users and their target group. However, I only discussed the understanding of their customers. In this blog, the focus will …

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The importance of social listening for tour operators to get a better understanding of your customers

There is no need to say that the use of Internet and social media has increased incredibly fast and have become one of the most important aspects of people’s life. With an average time spent online of six hours per day in 2014, it is an undeniable fact that Internet plays a major role in …

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Mass Customisation: Create your own journey with modules

Everyone dreams of their perfect trip. Everything you ever wanted to do, combined in one journey to the most beautiful destination. But if you do not have the time to plan the whole trip, you are required to go on an organised trip. All of the must sees of the destination are included in that …

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The Four Relationship Phases in a Relationship Policy

Eline Foekema, 25 september 2016. Every company needs a relationship policy in order to be able to communicate as good as possible to its customers. The following article shows the four different phases in a relationship policy. Figure 1. Relationship policy per phase (Peelen, 1989) The first stage is the exploratory phase, in which the …

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The physical arena is the most important Moment of Truth for a DMO.

A Destination Management Organizations “is organized to promote its perspective destination to attract visitors”, as stated by the DMAI. (Destination Marketing Association International (DMAI), 2013) Therefore it is vital for them to build and retain a destination image and a loyal customer base with satisfied customers to reach these objectives. To have satisfied customer it …

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Indirect feedback via travel blogs is not relevant for a Destination Marketing Organisation

There are many people writing blogs about their travels and their experiences within a certain destination. These blogs are seen as online diaries where people express ideas and experiences. These writers are called local journalists, who report freely without being hindered by any kind of limitation. This includes often good and bad opinions about a …

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Social media; an important tool in Destination Marketing

Source: Flickr Social media is defined as applications or websites that allow users to share and post content. Social media has become a very important base for marketing in today’s world, including for a destination marketing organisation. “Social media provide a great array of online venues for destination management organizations (DMOs) to distribute information and …

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