Knowing your customer: the way to bring a smile to your traveler’s face!

12-06-2019 Collecting data and gaining insight into their travellers is essential for the airline industry to find the gold. Knowing when someone will travel, for how long, and to what destination can help the personalisation of the airline and helps to adjust their strategy towards the right audience. For example, when sending a traveler an …

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Retaining customers and their loyalty is most important to increase sales in the tour operator industry.

7th of June 2019 Retaining customers and their loyalty is most important to increase sales in the tour operator industry. Both will help boost business profits but also, losing previous customers in the first place would first of all be too expensive and second of all, too time-consuming. The second part is especially bad in …

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Loyalty through mass customisation

07-06-2019 More and more airlines are using customer loyalty programs. The customer is encouraged by these programs to book a flight with this airline even though it was not the best choice for the customer. Customers love an upgrade or a discount on their flight. However, the problem is that the airlines all make use …

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Why standardization isn’t working in the hotel industry.

The Customer Lifecycle Model shows that retention and loyalty are crucial factors in order to obtain the highest possible customer lifetime value, which is the net profit one customer brings to your business over time. (Qualtrics, n.d.) Some hotels integrate standardization into their management style, because it has many benefits, for example minimizing mistakes among …

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A way low-cost airlines can create customer growth

The airline competition is quite fierce and yet low cost airlines  are growing in the industry. But why is that? We all know that certain airlines are quite cheap but that does not mean that the customers will fly with you again. So how can you increase customer growth as an airline? First of the …

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The Best Strategy of Mass Customisation in the Hotel Industry

Every product has its own features and should therefore be offered on its own way. Many products are manufactured on a large scale, think of groceries, cars or a certain service. The productions costs of these products will be the most profitable if it is ‘much of the same’, and the same also counts for …

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