Why “Upgrading” Your Guests Will Give You Long-term Benefits

Your  guests deserve to receive the best possible service at any time. While an upgrade to a more luxurious, better room might impress and delight your guests, the effects are rather temporarily. For long-term benefits a hotel is better off "upgrading" or rather moving guests up the relationship pyramid. Each relationship with a guest starts …

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4 steps in the social media arena that engage the customer in the airline industry.

  Social Media has rapidly changed the Internet and transformed it into a “place where people interact, create and share experiences”. The arena gives organizations the opportunity to connect and build a relationship with the clients, from generating brand awareness to get loyal customers. Within the airline industry, social media is used as a platform …

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Mass Customisation: Create your own journey with modules

Everyone dreams of their perfect trip. Everything you ever wanted to do, combined in one journey to the most beautiful destination. But if you do not have the time to plan the whole trip, you are required to go on an organised trip. All of the must sees of the destination are included in that …

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The Four Relationship Phases in a Relationship Policy

Eline Foekema, 25 september 2016. Every company needs a relationship policy in order to be able to communicate as good as possible to its customers. The following article shows the four different phases in a relationship policy. Figure 1. Relationship policy per phase (Peelen, 1989) The first stage is the exploratory phase, in which the …

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The physical arena is the most important Moment of Truth for a DMO.

A Destination Management Organizations “is organized to promote its perspective destination to attract visitors”, as stated by the DMAI. (Destination Marketing Association International (DMAI), 2013) Therefore it is vital for them to build and retain a destination image and a loyal customer base with satisfied customers to reach these objectives. To have satisfied customer it …

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Social media tools that support the social media arena within the airline industry.

The airline industry has three different engagement arenas: physical arena, which is mostly about the appearance of the industry, the digital arena which includes websites and mobile applications of the industry or business and lastly there is the social media arena, the engagement arena which became very important over the past few decades, and includes …

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Social media; an important tool in Destination Marketing

Source: Flickr Social media is defined as applications or websites that allow users to share and post content. Social media has become a very important base for marketing in today’s world, including for a destination marketing organisation. “Social media provide a great array of online venues for destination management organizations (DMOs) to distribute information and …

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