Using a channel manager to reach your potential hostel guests

Nowadays technology is something which is everywhere to find in our daily lives. Also, hostels should make use of technology available to engage with their customers. Before the guests are visiting the hostel, they will make a booking. The booking experience is one of the first touch points with the hostel. If guests are facing …

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Engaging your customer by using the perfect persona – a hand guide for hotels. 

  The ultimate goal of customer engagement management is building a relationship with your custome. This has proven to engage them with your company. In order to build a relationship with your customer, you need to know them. Therefore, why companies should track their customer’s data, and why they should keep records of conversations for …

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Relationship policy on life events in the hospitality industry

At the moment, hotels are using different marketing strategies to reach their marketing goals. These goals can be purchase, inform or to create awareness. Because the hospitality industry is a changing environment it is important to have a personalized, relationship focused marketing strategy. To obtain this personalized strategy, many organisations are using the relationship policy …

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Co-creation in the hotel industry – how the Marriott hotel chain is doing it wrong.

  According to Peelen and Beltman (2013) the definition of co-creation can be read within the word itself, namely: ‘’the creative contribution of more than one person or entity’’. It has many social advantages because people from all different kinds of backgrounds are brought together and it makes people engage to the thing they are …

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Individualised pricing policy in touroperating

A concept that get used more and more by tour operators are the customized products. This means that with online marketing, companies can collect data on consumers’ past purchases and shopping behaviour in remarkable detail, down to the seconds spent on specific internet pages. Therefore tour operators can adapt their products to their customers’ wants …

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Mass Customisation: Create your own journey with modules

Everyone dreams of their perfect trip. Everything you ever wanted to do, combined in one journey to the most beautiful destination. But if you do not have the time to plan the whole trip, you are required to go on an organised trip. All of the must sees of the destination are included in that …

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The Four Relationship Phases in a Relationship Policy

Eline Foekema, 25 september 2016. Every company needs a relationship policy in order to be able to communicate as good as possible to its customers. The following article shows the four different phases in a relationship policy. Figure 1. Relationship policy per phase (Peelen, 1989) The first stage is the exploratory phase, in which the …

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