The importance of using the right media channels

KLM is known as ‘the social media airline’ and that is all because they are far ahead of other airlines as regards to what they do on social media. They got this nickname back in 2010 when a volcano in Iceland erupted. At that time, KLM was only on Facebook and Twitter, but they received …

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Bring your customer knowledge to a higher level by choosing quality over quantity

Source: Unsplash A lot of information can be found on customers, but the most important thing is that the information you find is relevant for your business. It is quite important that you have a deeper understanding of your potential customer. What are they looking for? The quality of relationship data is important as well …

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Airlines should amend their reward programs to increase customer loyalty

The first frequent flyer program was launched in 1981, after this many airlines were following. This eventually resulted in a race for who has the best airline reward program. These reward programs can help with increasing the customer’s loyalty to the company (Burkard, 2019). Within the Aviation industry there is made use of airmiles as a …

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Companies have to change towards a connected relationship in order to create customer growth

Airline companies have the desire to stay competitive and have the urge to grow. Choosing different strategies will help them to reach the desired goal. Customer strategies characterize the company’s accessibility, level and intensity of the company-customer relationship. Each airline has to choose between two different customer relationships. Episodic or Connected relationship. The connected customer relationship …

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Increase in customer growth because of creative marketing strategies in the aviation industry

The next decade will probably be an exciting time for the aviation industry. Flights have never been saver with a record number of planes taking off every day and aviation has never been so successful in the last couple of years. But how? This is in part thanks to the growing financial independence around the …

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Airlines should use social CRM to improve the customer experience

21-06-2019 Customer relationship Management has always been a major part of an airline's strategy, it is a necessity for maintaining a healthy relationship with customers. However, due to the development of the internet, social media is becoming more important and this is how an evolution from the traditional CRM to Social CRM has occurred. Contrary …

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Knowing your customer: the way to bring a smile to your traveler’s face!

12-06-2019 Collecting data and gaining insight into their travellers is essential for the airline industry to find the gold. Knowing when someone will travel, for how long, and to what destination can help the personalisation of the airline and helps to adjust their strategy towards the right audience. For example, when sending a traveler an …

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Loyalty through mass customisation

07-06-2019 More and more airlines are using customer loyalty programs. The customer is encouraged by these programs to book a flight with this airline even though it was not the best choice for the customer. Customers love an upgrade or a discount on their flight. However, the problem is that the airlines all make use …

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A way low-cost airlines can create customer growth

The airline competition is quite fierce and yet low cost airlines  are growing in the industry. But why is that? We all know that certain airlines are quite cheap but that does not mean that the customers will fly with you again. So how can you increase customer growth as an airline? First of the …

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Customer growth within the aviation industry.

30-05-2019 Customer growth within the aviation industry should decrease due to environmental issues that have occurred in the last years. According to Statista there has been an “Annual growth in global air traffic passenger demand from 2006 to 2019”, (Statista, 2019) meaning the air traffic passenger demand is increasing every year. In our opinion there …

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