Nowadays technology is something which is everywhere to find in our daily lives. Also, hostels should make use of technology available to engage with their customers. Before the guests are visiting the hostel, they will make a booking. The booking experience is one of the first touch points with the hostel. If guests are facing issues, for instance overbooking, it can give them a bad experience. Even though the hostel and its services are amazing, the guest will still remember the bad experience during the booking process. In order to avoid overbookings or other issues during the booking process, hostels have to start making use of the available technology tools (Hostelskills.com, 2016).
In addition, it can be confusing for guests to find the right website to book their room. To make it easier for guests to find the right channel to book their room, a hostel could implement a channel manager. A channel manager is a software that automatically updates all the booking platforms and manages the different channels. The benefit of using a channel manager is the fact that it automatically updates room availability on all channels. Also, when hostel owners update information regarding the hostel, it will automatically change on every website. It saves time and it can improve reviews as guests do not have to deal with overbookings anymore. In this way the hostel can get a better online reputation as well (Hostelskills.com, 2016).
Another big advantage of a channel manager is the fact that it collects data and transfers this to a hostel’s property management system. In this way a hostel can get information about the guests, for instance what type of room, price, name, age etc. With these data hostels can personalize their offers and guests will feel appreciated (Pitcock, 2015).
Most hostel guests are millennials and this is influencing the online distribution of hostels. Popular booking websites for hostels are for example Hostelworld, Hostelbookers, Hostels.com and it is even possible to book a room on Booking.com. These are just a few examples, as there are many more online channels available. Since there is this great amount of channels, a channel manager can make it easier to reach these millennials as they are generally making more use of online booking systems. Moreover, it is easier to handle all these channels with a channel manager and finally, a hostel can grow and succeed and receive more bookings (Remmelzwaan, 2017).
Hostelskills.com. (2016). Channel Manager – What’s That? Retrieved October 5, 2017, from http://www.hostelskills.com/skills/channel-manager-whats/
Hostelskills.com. (2016). How to make guests feel special? Personalize your hostel offers. Retrieved October 5, 2017, from http://www.hostelskills.com/interviews/how-to-make-guests-feel-special-personalize-your-hostel-offers/
Pitcock, C. (2015). An intro to hostel – Channel managers. Retrieved October 5, 2017, from http://www.hosteltrends.com: http://www.hosteltrends.com/intro-to-channel-managers/
Remmelzwaan, M. (2017). How Millennials are Influencing Online Distribution of the HOSTEL INDUSTRY. Retrieved October 8, 2017, from http://blog.smarthotel.nl/en/how-millennials-are-influencing-online-distribution-of-the-hostel-industry
eZee Centrix – Online Hotel Channel Manager. (2017). Not Just An Online Hotel Channel Manager But, A Complete Distribution Ecosystem. Retrieved October 12, 2017, from http://www.ezeecentrix.com/