Indirect feedback via travel blogs is not relevant for a Destination Marketing Organisation

There are many people writing blogs about their travels and their experiences within a certain destination. These blogs are seen as online diaries where people express ideas and experiences. These writers are called local journalists, who report freely without being hindered by any kind of limitation. This includes often good and bad opinions about a …

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The Analysis Process: The importance of formulating a problem for a destination marketing organisation

In my last two blogs I wrote about a customer engagement strategy for a Destination Marketing Organisation (DMO) and how to implement a service design framework. However, in order to do this we need information of the customer in order to address the right needs and wants. Therefore, I give a deeper insight in the …

Continue reading The Analysis Process: The importance of formulating a problem for a destination marketing organisation

Destination marketing organisations should implement a service design framework

The service design framework helps an organisation to (re)design a customer brand experience. It also provides an insight in the needs and wants of customers. This is important, because a customer expects to be understood by a company by offering the right service. A Destination Marketing Organisation (DMO) could implement such a framework by offering …

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Using a customer intimacy and offensive strategy within DMO

Customer engagement plays a crucial role within today’s world. It used to be customer relationship management, where organisations satisfied customers in order to build a relationship. A next step needed to be taken which led to customer engagement management. Developing an engagement with a customer is essential for developing a strategy to manage customer engagement …

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