Social media usage to create customer engagement within the hotel industry

As social media is becoming so important in the everyday lives of consumers there is no doubt that it presents a significant opportunity for hotels to capture the attention of potential guests. Hotels should embrace the new ways people like to communicate and be ready for the changes in consumer behaviour and expectations (Minder, 2018). …

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Using cross-selling and up-selling to add extra personal service in the hotel industry

Up-selling and cross-selling are both great ways for hotels to boost additional revenue on bookings, though the difference between these two strategies isn’t always clear. According to (Peelen & Beltman, 2013), cross-selling is the sales of a product or service to current customers who are already purchasing one or more products from a particular company, …

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User Generated Content as a powerful marketing tool for a hotel

Over 70% of all travellers update their Facebook while on vacation, letting their friends know about the great time they are having. However, it is not only beneficial to those people that are sharing. In fact, guests that shout about their hotel visits and vacations on social media are helping out the hotel they are …

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Customer intimacy strategy to create customer engagement in the hotel industry

The hotel industry is a dynamic and ever evolving industry, however the basics of customer or service orientation always remain the same. Increased competition and development of new offline and online models in past decades has forced the industry to go back to the basics and create strong connections with its customers (Jain & Jain, …

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