The identification of customer engagement arena’s through customer journey model in a hotel industry

  There are several engagement arenas with customers while providing them service in a hotel industry. Customers positive and negative experiences depends on how well the communication was done. This is why it is important to look at the customer journey model, which shows every stage that customers usually take to purchase goods or service …

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Customer retention correlation with customer satisfaction in a hotel industry

  Retention analysis identifies customers with higher leaving company intentions. In a hotel industry, it can be implied for loyal customers, who tend to book the same hotel or the same chain hotel every time they travel. Losing loyal customers not necessary means that something went wrong during their stay, but it could be one …

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Co-production vs co-creation and these strategies implementation in a hotel industry

Hospitality organizations understands that their success depends on their customer’s satisfaction and created experiences. Consequently, hotels try to create unique and memorable experiences for customers to please them. There are two techniques that hotels could implement to meet their guest’s expectations: Co-production and co-creation. These strategies will be analyzed and compared further. Co-production is a …

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Customer intimacy strategy implementation in a hotel industry

According to Treacy and Wiersema, customer intimacy is a strategy where the relationship with customers and their wishes and desires are the most important factor. Using intimacy strategy companies usually focuses on selling already tested products instead of introducing new products. Providing customers the goods and services that fits their needs perfectly allows companies to …

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