The benefits of mobile marketing (mobile apps)in the digital arena of the hotel industry.

What is mobile marketing? According to Marketing Land "Mobile Marketing involves reaching customers and prospects when they’re using the internet away from the traditional home/office desktop environment". Because of the increased usage of smartphones, tablets and other mobile devices, mobile marketing is becoming increasingly important for the online business (land, 2015).According to Peelen & Beltman …

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How can the hotel industry use Cross selling and Up selling in order to build a good relationship with their customers?

According to Evelyn “The difference between upselling and cross-selling is more than just definition; it’s about strategy. When it comes to the upsell, communicating value is most important, while success in cross-selling comes from appealing to the impulse buy”. Cross-selling is selling one or more products to the current customer who is already purchasing a …

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How important is co-creation to the hotel Industry

What is co-creation? According to Peelen & Beltman``Co-creation is a form of open innovation. The word itself hints at the creative contribution of more than one person or entity. The focus is on the end-user and the place or context in which they live and experience the product and/or services. The needs and desires of …

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Importance of the defensive strategy for the hotel industry.

According Peelen & Beltman (2013) there are three kind of value discipline, which are significantly important for organization, who wants to be unique from their competitors. The values disciplines are called: operational excellence, product leadership, and customer intimacy. Firstly, Companies who are using the operational excellence approach are trying to combine the price of the …

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