How mobile marketing has changed CEM in the digital arena of the hotel industry.

Mobile Marketing has generated about 21% of the profits that were made in the Hotel industry in 2014. Mobile Marketing is a growing phenomenon within the Hotel industry and many hotels are now using it to engage with their customers and to make their experience in their hotel better. Many hotels were hesitant at first …

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How can the use of big data influence the hotel industry in the future?

To have a good relation with you customer you need to know the needs and wants of your customers. Via customer engagement management hotels try to create strategies how to get an established relationship with their guests. With data mining they try to create a better customer intelligence, which  can help them to create their …

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The importance of customer journey mapping in the hotel industry.

In the hotel industry it is crucial to engage with your customers to have good customer relationships. From the first moment that your customer makes contact with your hotel till way after their first stay at the hotel, you will have contact with them on a regular basis. Your customer will go through different stages …

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Mobile Hotel app as tool to improve customer relationships?

To be successful in the industry a hotel needs to attract new customers to grow their market share and at the same time preserve their existing customers. To do this hotels need to create certain customer engagement management strategies to improve their customer relationships.  Customer Engagement management is the management of the relationship between customer …

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