For online travel agencies, it is easier to get engaged customers than for physical travel agencies

There are three different engagement areas: the physical area, the digital area, and the social area. Comparing the physical area and the digital area, talking about travel agencies, one can say that it is easier for online travel agencies to increase customer engagement. This statement will be explained by using the relationship pyramid. First, from …

Continue reading For online travel agencies, it is easier to get engaged customers than for physical travel agencies

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What is retention analysis and how can it help disintermediated travel agencies?

For every travel agency, also for disintermediated travel agencies, it is vital to analyze their data. As is written in the Customer Relationship Management book, by Ed Peelen and Rob Beltman, the data say something about the identity and profile of the customer; as a result, it becomes possible to create an image of the …

Continue reading What is retention analysis and how can it help disintermediated travel agencies?

A customer journey map important for travel agencies? Absolutely!

For every business, it is vital to know something about their customers. It can increase the profit of the company by doing research about their needs and wants, involve them in the decision-making process and create a customer experience they will never forget. The business can learn something about their customers by looking at the …

Continue reading A customer journey map important for travel agencies? Absolutely!

How can travel agencies maximize growth potential?

With the growing technologies, travel agencies can improve their customer engagement management. It is easier to find out the needs and values of the customers and their journey map. By knowing these needs and values and journey map they can improve the relationship with their customers, which will conduct an increase in profit. But how …

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