The best advertisement for hotels is word of mouth

This blog will discuss the statement: ‘the best advertisement for hotels is word of mouth’. Out of all the different options in advertising I think that word of mouth is the best in the hotel industry. Positive word of mouth is genuine and for the listeners a credible source. Other options could be a marketing …

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The interesting use of CHAID for the Hotel Industry

These days it proves to be very difficult for the hotel industry to easily attract enough visitors to achieve their set occupation rate and to turn visitors in returning visitors. There are so many options for the customer, there are hotels in all the different price classes, within these different price classes there are also …

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The importance of relationship policies for the Hotel industry

It is important to know which segment your hotel want as your target segment to accustom your relationship policies to the needs and wants of the specific segment. The hotel industry offers an accommodation to all different segments. Some of the hotels are focussing on high spending people. Some might focus on students or backpackers …

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The importance of focussing on one generational market for the Hotel Industry

Knowing the demographic that your hotel wants to focus on is important these days as every generation has different needs and wants. This could make that certain generations might look for different characteristics of a service or product than another generation. There are four main generations now days, the oldest generation is the baby boomers …

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