The Importance Of The Physical Arena In The Airline Industry: The Case Of “United Breaks Guitars”

In this vastly growing technological age, when consumers can so easily review, rate, and connect with their friends, families, and even businesses online, one can argue that the need for the excellent customer service in the physical arena is needed. “It has taken less than twenty years to become integrated with internet technology and provide …

Continue reading The Importance Of The Physical Arena In The Airline Industry: The Case Of “United Breaks Guitars”

Advertisements

Not Just Your Average Search Engine

Google. Nearly everyone on the planet has heard of this search engine and uses it on a daily basis. Over 40,000 search queries are answered on average every second, and annually, that adds up to over 3.5 billion searches every single day (Internet Live Stats, 2015). Imagine how many of these queries are related to …

Continue reading Not Just Your Average Search Engine

Linking C.E.M Theory To Crowd Branding And The Future of Crowd Sourcing

Crowd sourcing has quickly become a trending technique for aviation companies to build relationships with their customers in the marketplace and to allow each individual consumer to contribute to an innovative process. Having similar effect of meeting the consumer in an arena, crowd sourcing is an outsourcing tactic used to “engage the masses, the crowd, …

Continue reading Linking C.E.M Theory To Crowd Branding And The Future of Crowd Sourcing

Cutting Edge Corporate Culture Cultivates Superb Customer Experiences

With any product or experience, it is crucial to look for a company to create a loving relationship between the company itself and its clientele. As far as relationship advice goes, there is a common theme of taking care of oneself first before one can fully give themselves to another. Corporate culture can be defined …

Continue reading Cutting Edge Corporate Culture Cultivates Superb Customer Experiences