Virtual reality within DMOs

Virtual reality is exploding as a way to market and promote traveling to a certain destination. It offers immersive, 3-D experiences via videos and images with 360-degree perspectives. Furthermore, recently the possibility to watch VR videos online with a 360-degree view is presented in the online video channels like YouTube making it accessible to everyone. …

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Customer retention within DMOs – the example of Iceland

Is it possible to apply customer retention within the destination management industry?  How can a DMO track all of the visitors and create destination loyalty by generating re-visits? In marketing terms, customer retention is about retaining already established customers, by making a division between former and current clients and analyzing the likelihood of those who …

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The importance of Customer Journey Mapping within DMOs

Destination management organizations have a different approach in engaging with customers compared to the airline, hotel and tour operator industry.  DMOs have the responsibility to market the destination by promoting and selling its must see places and attractions. According to Pike (2004), market orientation is about outward-inward thinking. In other words, DMOs should firstly anticipate …

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DMOs – combining offensive strategy with the 5 principles of CEM

Marketing knowledge and the use of the right marketing techniques for attracting and retaining customers is important for every industry. At the end of the day, every single customer matters and has the power to decide the brand’s future. The fast pace of world’s developing corresponds to the fast changes in consumer’s mindset. It is …

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