The Importance of Social Media with the Focus on the Airline Industry

Social media platforms are essential tools in today’s society that many people do not want to disclaim anymore. A statistic has shown, that “social networking is the top online activity in the US, with the average American spending 37 minutes per day” (Karr, D., 2014). Due to the popularity and the increasing number of participants, …

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The Importance of Customer Experiences in the Airline Industry

In the aviation industry, good customer experiences are of great significance. Customers are the most important factor in this industry, because airlines depend on their customers – without customers, airlines would not exist! Therefore, companies have to understand the people’s needs and wants in order to deliver unique experiences. This can be done by making …

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Creation of Positive Experiences through Customer Journey Mapping in the Airline Industry

There are various aspects that account for a holiday experience, starting from the process of booking until the arrival back in one’s home country. Especially airline companies plays an important role, as people want to arrive at their destination smoothly in order to start their holiday with pleasure. Therefore, it is important that the expectations …

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The Importance of Digital Engagement in the Airline Industry with the Focus on Baby Boomers

Creating a good customer relationship and implementing a strategic customer engagement is important for every organization in order to reach a long term relationship with their clients. Companies aim to maximize their value, and since customers are most valuable to organizations, it is crucial to apply the five principals of customer engagement management of Marketo. …

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