The digital voice of the hotel guest – The success of using Instagram

The social web can be used in a competitive way to create a long-lasting relationship with the customers. To start this relationship or deepen the existing relationship, the company needs to do something that inspires the customer or draws attention to the hotel. They need to inform people with relevant information without pushing. The integration …

Continue reading The digital voice of the hotel guest – The success of using Instagram

Advertisements

How can hotels transfer customer knowledge to an unforgettable customer experience?

Nowadays “big data” is becoming more important with the increase of the desire for personalized experiences. In order to personalize experiences, hotels should acquire information about the customer. Therefore it might be a good idea to set up a database. Although, it becomes clear that a database costs money and time, because relevant data needs …

Continue reading How can hotels transfer customer knowledge to an unforgettable customer experience?

The future of the hotel industry: personalized hotel rooms

Imagine yourself: You are going on a trip to your favourite destination. You picked out a hotel of which you thought it would suit you best. When you enter your hotel-room, you see pictures of your family and friends on the wall. Your favourite music is playing as background-music, and the pillows on your king-size …

Continue reading The future of the hotel industry: personalized hotel rooms

What does the new ‘customer relationship’ mean in the hotel industry?

“Everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it” – David Laniado. Traecy and Wiersema (1996) introduced the classic three value-disciplines model which explains that companies can choose to excel in either operational excellence, product leadership or customer intimacy …

Continue reading What does the new ‘customer relationship’ mean in the hotel industry?