Popularizing Direct Distribution Channels over the Indirect ones in the Airline Industry.

Over all airline expenses selling costs is generally about 4-8%. Airlines sell tickets either directly to customers (e.g. airlines website) or indirectly to customers (e.g. 3rd party distributor). Most of the airlines sell a large number of their tickets through the indirect channels, and it is understandable because all those 3rd party web-sites such as Skyscanner, …

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Airlines use the Data Mining Techniques to improve Customer Service

“The increase in the quantity of data and the decrease in the available analysis time have led to a growing need for an inductive method which will assist in finding useful relationships between (selected) data”. (Peelen, E. & Beltman, R., 2013, p.141) The vast number of different offers and availability of communication technologies provides the …

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From Revenue Management to Personalized Pricing in the Airlines Industry.

There are different customers segments using airlines, and not all of them are willing to pay the same price for the flight. The seats in the airplane is a perishable “product”, since the time the plane takes off it is not possible to sell them anymore and get profit, so it is wasted. To avoid …

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Airlines Loyalty Programs as a tool to collect Customers’ Data and support Long Term Relationships

To provide qualitative service and maintain the relationships with customers, it is important for airlines to collect customers data, and keep it current, complete, correct and unique. The data is used to identify customers and find out their needs to be able to provide valuable offers at the right period of time. The database that …

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